Digital Marketing

Marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

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Digital Marketing

Digital marketing techniques include:

  • search engine optimization (SEO)
  • search engine marketing (SEM)
  • content marketing
  • influencer marketing
  • content automation
  • campaign marketing
  • data-driven marketing
  • e-commerce marketing
  • social media marketing
  • social media optimization
  • e-mail direct marketing
  • display advertising
  • e–books
  • optical disks
  • games

Digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.

 

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