Marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Digital marketing techniques include:
- search engine optimization (SEO)
- search engine marketing (SEM)
- content marketing
- influencer marketing
- content automation
- campaign marketing
- data-driven marketing
- e-commerce marketing
- social media marketing
- social media optimization
- e-mail direct marketing
- display advertising
- optical disks
Digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.
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